Thoo

THoO (The House of Oud) is an Italian luxury niche fragrance house founded in 2016. It is a creative collaboration between Andrea Casotti, an Italian master perfumer, and Mohammed Abu Nashi, a renowned producer of Indonesian oud.

The brand is most famous for its striking visual identity and its philosophy of blending traditional Middle Eastern olfactory heritage with contemporary European artistry.

The "Upside-Down" Bottle

The most recognizable feature of THoO is its packaging. Each fragrance is housed in a handcrafted, egg-shaped bottlethat is hand-painted by Italian artisans, meaning no two bottles are exactly alike. Interestingly, the bottle sits "upside down" on a heavy, golden pedestal, which actually serves as the cap.

Olfactory Philosophy

While "Oud" is in the name, it isn't always the dominant note. The brand uses oud as a "bridge" to ground its more adventurous gourmand, floral, and fruity accords. Their scents are often described as sophisticated, playful, and expressive.

Iconic Collections & Scents

THoO organizes its fragrances into thematic collections, each with a distinct personality

• Arts Collection: Focuses on contemporary life and creative freedom.

  • What About Pop: A famous gourmand featuring an unusual salty popcorn note blended with caramel and whipped cream.

  • The Time: A serene, meditative scent centered around blue tea and chamomile

• Klem Garden Collection: A tribute to nature and seasons.

  • Dates Delight: A rich, syrupy oriental scent highlighting dates, honey, and spices.

  • Almond Harmony: A creamy, floral-gourmand with a focus on bitter almond and ylang-ylang

• Royal Stones Collection: Inspired by the jewels of the British Royal Family.

  • Ruby Red: A vibrant mix of ginger and floral notes.

  • Emerald Green: A fresh, elegant citrus-chypre

• Crazy Collection: Their most modern and bold line, featuring scents like Bonbon Pop (sweet peach and sugar) and Guilty Crush (champagne and lipstick accords).