Psychotic London

Psychotic London is a British luxury niche fragrance house that debuted in 2020. The brand is built on a "rebellious spirit," aiming to celebrate the chaotic energy of modern London and reframe the word "psychotic" as a positive expression of wild imagination and individuality.

The brand is particularly known for its striking visual identity and high-concept storytelling.

The Concept & Aesthetic

  • The Bottle: Designed by Thierry de Baschmakoff, the bottles are inspired by 19th-century medical syringes. This choice is a metaphor for a "dose of olfactory dopamine," suggesting that perfume is an addictive, mood-altering substance.

  • The Vibe: It blends a sterile, clinical aesthetic with vibrant, "neon" interior packaging, symbolizing the hidden, colorful depths of a person beneath a restrained exterior.

  • The Nose: Many of the house's signature scents were crafted by renowned perfumer Céline Ellena.

Notable Fragrances

Psychotic London organizes its collection into bold, often polarizing olfactory profiles.

Fragrance Vibe Key Notes
So Sticky Warm & Gourmand Pomegranate, Amber, Tonka Bean, Vanilla
Frozen Liquid Icy & Fresh Peppermint, Sea Salt, Galbanum, Grapefruit
In The Blood Dark & Seductive Black Cherry, Saffron, Oud, Patchouli
Addictive Drops Smoky & Woody Incense, Black Pepper, Oud, Cypriol
Tasty Kiss Sweet & Playful Red Fruits, Mirabelle Plum, Orange Honey
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